CAMPAIGN: Urban Bistro Launch
CLIENT: Stouffer’s
Urban Bistro is the newest addition to the Stouffer’s portfolio, offering modern American dishes crafted with unique ingredients and authentically delicious flavors. Our launch campaign took a functional approach at driving awareness and trial among a younger, more affluent, urban demographic.
TV
Responsibilities: Concept, writing, production
AD: Logan Betsch
ECD: Dominic Al-Samarraie