CAMPAIGN: Transforming Medicine

CLIENT: Children’s tylenol

My partner and I led the development of an integrated digital launch campaign for Tylenol’s biggest innovation in years, new Children’s Tylenol Dissolve Packs. Our idea was to highlight the transformative power of our new formula: Tylenol transformed children’s medicine from yucky to kid-friendly so parents can transform sick days into staycations.

Online video, Social, and YouTube PreRoll

Print

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Amazon Key Visual

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Banner ads

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Email (first and second touch)

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Web Write-Up

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My Responsibilities: Concept, writing, production
AD: Reto Oetterli
ECD: Amy Carvajal