CAMPAIGN: What are you hungry for?
CLIENT: Stouffer’s
Stouffer's tasked us with creating an integrated campaign reflecting the beliefs and values of 21st century America. So we took to the road and sat down with regular people across the country to explore the role of the dinner table within the context of the modern American pursuit. We wanted to know exactly what our food was fueling—and we were going to find out—one meal at a time.
My Responsibilities: Concept, writing, production
AD: Kathleen Boehl
ECD: Dominic Al-Samarraie