CAMPAIGN: COMFORT & JOY
CLIENT: STOUFFER’S
We wanted to help Stouffer’s serve up comfort & joy during the holidays, so we created a cozy 10-hour digital Yule Logsagna that viewers could watch on Youtube, Instagram, and Facebook. The 10-hour video contains crackling cheese ASMR, holiday music, and homey sound design, guaranteed to put any grinch in a festive mood. The video gathered 51,000 views in less than a month, proving that Stouffer’s puts the comfort in comfort food.
But why stop there?
We wanted to spread merriment to the frozen aisle, too. So we invented the Stouffer’s Jingle Box—a singing Stouffer’s Lasagna box that plays holiday jingles when you press a button. Our Jingle Boxes instantly sold out in stores and garnered 75MM impressions online. You could say people really ate it up.
(Case study video coming soon)
SR CW: Matt Logie
SR AD: Andrew Davis
ECD: Dominic Al-Samarraie