CAMPAIGN: STOUFFER’S SHUTDOWN DINNER

CLIENT: STOUFFER’S

AWARDS: WEBBY HONOREE, NEW YORK FESTIVALS FINALIST

When the 2018-19 government shutdown left 800,000 federal employees without a paycheck, the impact was felt at dinner tables across America. Stouffer’s decided to step up and fill the need in real-time, proving that thinking with your heart—and doing it on your feet—can help reframe traditional business-to-consumer relationships and resonate with the values of modern Americans. The campaign garnered 234,000,000 impressions.

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My Responsibilities: Writing, production
ECD: Dominic Al-Samarraie