CAMPAIGN: RELIEF IS IN OUR HANDS
CLIENT: TYLENOL
Today's consumer reaches for hard-hitting pain relievers like Advil and Aleve without thinking twice about the negative effects of their active ingredients, ibuprofen and naproxen. We wanted to distinguish Tylenol from the competition by using our safer, gentler formula as permission to associate ourselves with the caring side of pain relief. Based on the insight that human touch has the ability to heal, we developed a breakthrough campaign for Tylenol Brazil speaking to the healing power within each one of us. Proving that Tylenol + human touch = a higher standard of relief.
My Responsibilities: Concept, writing, production
AD: Taejun Park
CD: Mary Warner, Larry Silberfein
ECD: Greg Erdelyi